Competitiveness Via the Internet

A major requirement for combating the onslaught of globalisation and free trade is competitiveness. It is good that people are starting to get back to Barbadienne or Barbadianna; develop a taste for what is local as opposed to imported goods and services.

No longer can Government pass laws to protect manufacturing and local goods. This matter is now squarely in the hands of consumer choices, i.e. what brands you purchase when shopping or selecting services.

A key to competitiveness is access to information. While many Barbadians are not connected they will become dependant on the stock of information circulating in the society.

By using web space and encouraging Civil Society to become connected, the leaders of Civil Society will naturally undertake the responsibility of sharing and disseminating information to their members and by extension out into the wider society.

The importance of a strong consumer body is very essential at this time. This will not happen unless the consumer is educated or sensitive to consumerism. It is a question of changing habits, attitude and a general outlook on life.

We cannot wait on the full impact of globalisation and trade liberalization to start awareness, education and information flows. Giving Civil Society leaders access to information and internet/computer tools will greatly benefit the masses.

Therefore, what the web site will offer is what the leaders of Civil Society require in order to enhance their ability and the capacity of their organisations to effectively serve their constituencies.

It is expected that there will be a gradual build-up of information on diverse topics including aspects of Government, international agencies, regional agencies etc., that will allow comprehensive assessment of impacts on the society and the economy.

The probable result is a better informed population and a more competitive citizen and the ability to bring consumer preferences to bear on the market.